Walk Book micro-distribution, transmission #1

en route to NYC

[unedited transcript]

All right. Uh, Interstate 81 North. Just about to pass Bristol, which sits in two different states. Bristol’s the birthplace of country music, I think, is their claim. Driving, it’s Wednesday, driving, I get to New York Thursday, so I’m gonna try to knock out. I think it’s a 14… 13 or 14 hour drive, Nashville to New York, and so I’m gonna try to knock out nine or, nine-ish, maybe 10 hours today, get a cheap hotel, and then finish it up tomorrow and get in around noon tomorrow, hopefully, into the city for some adventures with the walk book second printing. Got the, I don’t know, 7 boxes of the walk book in the back of the Honda pilot. So I’m driving them... to interested parties, interested readers, in New York and Brooklyn, who want to, um, meet up with Sean and I and get one of these in person. After the numbered… the numbered edition has blown through online. It’s funny, when the, on Monday, when the book was available, at noon… noon Eastern, book becomes available, and there was just, like, this avalanche of emails coming into my inbox for orders, quote unquote orders, basically requests, since there’s no money changing hands, but it was just a flood and it kept up pretty steady for a few hours, well not steady, it was heavy for a few hours, and then stayed, you know, pretty consistent all the way throughout the day until we were out. And that fucking dopamine, that over and over dopamine hit was, that was fun… and powerful. And I remember when we were out, I like posted stuff about them being out, and, um, finally got off the computer and the phone, and, like, tried to do my normal wind down for the night, and I could not help but feeling like something was lost. Like, I was like, ah: Where’s the emails? Where’s the fucking alerts? Where’s the where’s the readers? So it was weird. There was like a little bit of a, okay, this is a major, it couldn’t have gone better, you know, let’s make a 1000 books. Let’s try to give them away… and to people that like Sean’s stuff, and we didn’t know what to expect. You know, you’d like to think that you could give books away to pretty easily to someone who’s got a readership, but didn’t know what to expect. So huge win that it was, you know, up and down, quick, there we go. There was people waiting, refreshing their browser at noon, waiting for it. There’s, like, a handful of people who ordered, like, in a rush, you know, worried they were gonna miss out, and I got a bunch of emails from people being like, I fucked up my address, or I accidentally had it sent to my old address, or my zip code’s wrong. Can you fix it? I was in such a rush. I didn’t want to miss out, which is so sweet. It was like, um… it reminded me of when tickets go on sale, back when I was putting shows on sale, just people freaking out about getting tickets for for a show right when the on-sale happens. But yeah, then I was done. We were like, yeah, fucking texting high-fives to Sean and um, feeling good. Feeling like we did something true. You know, one of the goals was like… when I pitched this to Sean, one of the goals was to try to do something that didn’t feel like business. You know, like remove as much business as possible, remove the normal trappings of launching something. Um. So it felt good. It was just like, yeah, mission accomplished. Um, but then, you know, I was like, oh, it’s over. It was real fast. Like, that was fun. And I love the making of things. I like the process of making and planning and stuff and then this was done fast. So now, after a day or so, we’ve got this second printing. They’re not gonna be numbered, but still, um, still a free walk book for you if you can find us in New York. Um, So like packing them up last night, getting the car ready and then loading them this morning and rolling out, I was like, oh, it’s back. That buzz of anticipation of like delivering, delivering the books of people is kind of back. I’m psyched about… we’re gonna post up a few places in the city and see if anyone wants to come say hi to Sean and get a book. I’m sure he’ll sign them for people. So, yeah, extendo… extendo life here on the walk book, on the limited edition, slightly less limited edition now, walk book. So, yeah, hopefully I’m gonna post this shit, my little yapping tonight. Um, and you can hear it and if you’re in New York, or if you want to drive to New York, I’m driving 14 hours, so if you’re within a few hours, you can surely make it happen. Come on through. First, uh, first spot, I think, maybe they’ll be somewhere Thursday afternoon, but first, for sure spot’s gonna be Thursday evening at, um, Peter Books. In Brooklyn, on Bedford in Williamsburg. It’s a stand that you’ve probably walked by if you’re ever in Williamsburg, uh, where our guy Tom sells used books, but we’re gonna we’re gonna take over the stand tomorrow evening and night, have walk books for you out there. That’s stop number one. One guy just commented on, um, Substack… he’s one of the guys that messed his dress up. In the order. And he had emailed, said, hey, can you fix my address? Well, now he’s messaged on the Substack and he’s like, hey, I see you’re coming to New York, could you hand deliver one of the books to my apartment in Brooklyn, please. I’d appreciate it. And I’m gonna totally gonna do it. But I’m like, damn, this like, this concept, people get used to this real fast. The generosity is absorbed and now, yeah, now we’re having, now we’re doing home delivery. Funny. What up to Gideon. Send me your address. We’ll walk over.